The challenge

The Centers for Medicare & Medicaid Services (CMS) help millions of people every year find and enroll in health care programs. Planning a large-scale web and content management project to improve the customer experience of their multiple websites, the agency launched a design challenge for the vendors that were finalists for the contract.

We did a fast-paced collaboration with our partners Fearless and KPMG to submit deliverables in just 8 business days (including page designs, content recommendations, an API, and a clickable prototype with a smart chatbot). Our team won the challenge because the agency saw we could help them achieve their goal to better serve Medicare beneficiaries.

Client goal

The task was to redesign the Medicare Part D section of the medicare.gov website, which helps people understand insurance options for their medication needs. For all their digital platforms, CMS needs to:

• Meet public expectation for easily navigable online services
• Securely manage personal info and transactions for millions of beneficiaries
• Provide friendly online experience for people facing stressful health situations
• Serve diverse groups of users with competing wants and priorities
• Support agency staff in publishing clear and accurate public-facing content

Our approach

Within the time constraint for this compressed agile design sprint, we conducted lean versions of the activities we would normally do to make sure the site was effective for Medicare recipients. Daily collaboration among all team members, from Design to DevOps to Developers, allowed us to quickly test and iterate on every step.

We used Drupal as our preferred open source platform and the CMS design system, which builds on the U.S. Web Design System. Together, these tools provide a solid foundation for accessible government websites — a key goal for agencies like CMS that serve diverse and aging populations.

Human Centered Design played a critical role in our process of building a site that would be intuitive and useful to older Americans seeking information about their drug coverage options.

Understand the needs

We talked to real Medicare beneficiaries to understand the challenges they faced in navigating the site. Based on what they said, we created a key persona to drive our scenario-based approach — ensuring that our work solved real problems and created value for users. We also evaluated the existing site to see how well it met standards for usability.

Offer customized guidance

To help visitors feel comfortable navigating complex information about benefits coverage, we created several experience options for them to choose from. They could explore the site on their own, use the guidance wizard, or ask questions of the interactive chat bot. We also improved the Search function to deliver more relevant results.

Clear the path to success

We focused on removing obstacles to help more people successfully find the information they needed. This was done through intuitive navigation and labels, scannable and actionable content, and a refreshed, accessible design. We tested our solutions with users and iterated based on their feedback.

The challenge

When we first engaged with the Department of Education, they needed help consolidating and updating their collection of websites for the Literacy and Information Communication System (LINCS), which supports adult education practitioners in their goal of helping adult learners transition to post-secondary education and 21st-century jobs.

LINCS offers support to individual practitioners as well as U.S. community, state, and Federal programs that promote literacy, making it a unique resource for both individual educators and government-funded programs alike.

LINCS gives educators and learners access to resource libraries, discussion groups, and self-guided courses — but these were located on various websites that were outdated and confusing to navigate. LINCS needed to be restructured with modern, secure technical architecture. LINCS users also needed reliable, friendly support to resolve technical and login issues and get back to helping adult learners.

Client goal

To provide a valuable and secure learning platform for thousands of education practitioners, the Department of Education needed to:

• Update and consolidate numerous LINCS websites and resources
• Provide prompt helpdesk support for the large user community
• Improve site navigation with user-centered design
• Maintain a secure and reliable platform

Our approach

Our engagement with LINCS began as we transitioned the service’s website hosting to secure Amazon Web Services (AWS) cloud servers, then used a modern Drupal content management system to consolidate the overabundance of outdated websites that LINCS had inherited from other departments. We used the U.S. Web Design System to make the updated websites easy to navigate and mobile friendly.

Our partnership with LINCS is ongoing — we now provide continuous improvements to their platforms using Information Technology Agile Development methods. We work closely with program managers to help them get the most business value from their IT applications. This includes the maintenance and enhancement of LINCS websites, web-based tools, databases, search engines, streaming media, content management, and learning management systems.

Provide a seamless experience

The main LINCS website serves as a central hub and brand for the Division of Adult Education and Literacy’s (DAEL) national leadership investments. To create a unified look-and-feel among the disparate supplementary LINCS websites, we did a visual redesign based on user research — creating a seamless experience for practitioners to access the resources they need.

Of late, our redesign has extended to information architecture, rendering global navigation more intuitive and informative, and revamping the way that site resources are organized and searched for.

Use helpdesk feedback for iterative improvement

Our support team provides fast, friendly resolution of technical and login issues for LINCS users, so they can get back to work quickly. Since our improvement of LINCS products is user-focused, we tie the helpdesk into the agile development process through daily communication between support staff and development teams. This ensures that system improvements are prioritized based on real user needs.

Increase efficiencies for cost savings

We implement automation and efficiency for the LINCS systems wherever possible. This helps prevent the buildup of technical debt and gives the Department of Education the most value for its investment in LINCS. We improve operations through DevOps practices including system administration, continuous integration, code standardization, lifecycle development, and quality control.

A recent highlight of this approach is our campaign toward Infrastructure as Code, or IaC, which automates the management and monitoring of our site architecture. IaC dramatically enhances the security, stability, and scalability of all LINCS sites, and increases both the efficiency and consistency of our development workflows. Following the IaC production deployment, we’ll be able to further consolidate our server and storage architecture, substantially reducing both their complexity and their cost. And following this, the next major phase of this initiative is the use of our automated tools and processes to process and monitor our Compliance documentation, boosting efficiency and scalability in this arena as well.

The challenge

The National Science Foundation (NSF) is an independent federal agency created by Congress in 1950 to “promote the progress of science” and “advance the national health, prosperity, and welfare." With a 2021 budget of $8.5 billion, NSF accounts for over 25 percent of the total research funds awarded at U.S. colleges and universities.

CivicActions was tasked with rebuilding the entire public-facing NSF website, including implementation of all new visuals and improvement of the information architecture. By collaborating closely with stakeholders across NSF and adopting a rapid-iteration MVP approach, we regularly released prioritized features while simultaneously building the back-end infrastructure to power the ongoing full-scale migration.

Client goal

To better serve employees and the scientific community — including researchers in mathematics, computer science, social sciences, and beyond — NSF needed to replace the existing NSF.gov with a modern, flexible, cloud-hosted online experience. Primary goals were to:

• Modernize and improve the user experience for nsf.gov
• Improve funding search for colleges, researchers, and scientists
• Empower NSF staff with a new Content Management System (CMS)
• Leverage user research and testing throughout the project

Our approach

To support timelines for a public launch, we took an “MVP approach” by launching a beta site with a small, prioritized set of functionalities. As new pages and features are built, the site continues to develop over time, in the open. This approach requires rapid prototyping and iteration, frequent testing, and continuous engagement with stakeholders.

Start by understanding the needs

After some initial design discovery, NSF engaged CivicActions in September of 2018 to begin a site-wide redesign and migration. The legacy NSF.gov site — built mostly in static HTML — was hard to manage and laborious to update. We knew a scalable, flexible CMS solution was needed, so we got right to work on development and design — starting the site infrastructure, building the initial set of components, and kicking off design research.

Identifying “top tasks” of various user groups helps us solve the right problems for people.

Deliver fast and improve continually

By the spring of 2019, we’d launched beta.nsf.gov and established an iterative, MVP-based approach that allowed our design and development team to release and test content with static data while continuing to build out the site infrastructure. Later that year, we released an updated Careers portal on https://beta.nsf.gov/careers, and began research on the Funding portal and the Funding Search feature.

Improve organizational processes

Working closely with NSF stakeholders, we continued to steadily test and release features, launching the Science Matters blog and an updated top level menu in February 2020. By the fall, we integrated the Pims Rest API to streamline NSF’s online program management, and deployed the Drupal Layout Builder tool that allows content editors to drag and drop content as they build and publish pages.

Partnership for public good

In 2021, after extensive research, testing and iteration, the updated Funding Search Portal will be launched in June — creating a simpler, quicker way to fund the research that powers the U.S. scientific community. Additionally that year, CivicActions was awarded a $44 million contract extension to continue supporting this important work. As we look to the future with a growing team and ambitious goals, we are grateful for our ongoing partnership with NSF.