Tony Cooper

Board of Directors
Davis, CA

About Tony Cooper

Tony loves playing the “game behind the game” with a primary driver of helping create great value inside organizations. Tony is currently the CEO of Market Force, a global leader in human dynamics training. A serial entrepreneur, Tony has founded and led both for-profit and non-profit businesses in several product and service industries, doing his best work with “for purpose” businesses.

Tony began working with CivicActions in 2008 in the capacity of its business coach, helping the company navigate through several growth stages. He joined the CivicActions’ Board in 2012 to take a more active role in helping set strategic direction.

Driven by innovation in the service of humanity, Tony loves to instigate change and create breakthroughs for people. Tony’s specialty is helping people bring out their best by simplifying complicated business issues and supporting them to gain new skills and insights quickly. He has been professionally speaking, training, consulting and coaching for decades, serving his passion of supporting the entrepreneurial spirit.

Tony holds a BS in Mechanical Engineering from Cornell University. He is a certified mediator, an active volunteer for community-based organizations, and loves watersports in all liquid and solid forms. In his youth he was a nationally-ranked diver and Tae Kwon Do martial artist. After a lifetime of city dwelling is now raising his family on a farm in Davis, California.