Ron Akanowicz

User Interface Designer
Miami, FL

About Ron Akanowicz

Ron Akanowicz enjoys getting into people’s heads.  As an Information Architect and Usability Engineer at CivicActions, it’s his job to size up a project from the user’s perspective.  Wearing his IA hat, he collects input from clients and translates it into wireframes that validate his navigational approach; as a usability engineer, he employs heuristics for site audits that lead to an improved user experience.  Stints at FedEx and Motorola allowed him to hone his craft while serendipity brought him to CivicActions in the form of a posting at social networking site tribe.net.

As someone who gets tech and gets people, Ron is at his best when he’s on site with a client.  That was the case with Rare Conservation, a group dedicated to training conservationists worldwide.  Ron visited with the client as a prelude to a relaunch of their site, obtaining valuable information as to their people and processes.  The resulting wireframes clearly captured their needs.  On Where It’s At, Ron found himself working with a New York City group serving urgently at-risk youth.  Leaving conventional navigational prompts at the door, Ron crafted need-based statements (“I need housing right away” “I want to finish my education”) to gently draw vulnerable users into the site.  Defining an audience was the task with JustCauseIt, where Ron created personas that identified the site’s user group.

Based in Miami, Ron has witnessed the shift from a service economy to a tech-driven marketplace and participates in frequent meet-ups for local designers and developers.  He finds his contributions behind the screen are equal to his support of the Human Rights Campaign and Americans United, organizations that work to strengthen civil liberties.

Speaking

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Posts

What NGOs and Nonprofit Organizations Need to Know About Content Strategy

The Importance of NGOs In today's information-saturated world it's easy to feel overwhelmed by the issues that are challenging our planet: climate change, poverty, hunger, health care, and energy. Often we depend on our governments to provide leadership and promote solutions for these problems, but too often the resources needed [...]

2017-03-31T06:20:21+00:00 Categories: Content strategy, SEO|

What is Content Strategy?

"There are some that only employ words for the purpose of disguising their thoughts." -Voltaire (1694 - 1778) While most web projects only focus on the engineering of the site, the most critical component for a successful site launch is the content. All too often the content is an afterthought; [...]

2017-03-31T06:20:21+00:00 Categories: Content strategy|

Creating An SEO Strategy, Part 2: Your Content

"There are some that only employ words for the purpose of disguising their thoughts." - Voltaire (1694 - 1778) In the first article of this series ("Creating An SEO Strategy, Part 1: What Is Search Engine Optimization?") we talked about what search engine optimization means and introduced the three foundational [...]

2017-03-31T06:20:30+00:00 Categories: SEO|

Creating an SEO Strategy, Part 1: What is Search Engine Optimization?

"The Internet has no such organization - files are made available at random locations. To search through this chaos, we need smart tools, programs that find resources for us." -Clifford Stoll, Silicon Snake Oil, 1995 Search engine optimization goes beyond traditional marketing and advertising by providing techniques to help a [...]

2017-03-31T06:20:30+00:00 Categories: SEO|