What NGOs and Nonprofit Organizations Need to Know About Content Strategy

The Importance of NGOs In today's information-saturated world it's easy to feel overwhelmed by the issues that are challenging our planet: climate change, poverty, hunger, health care, and energy. Often we depend on our governments to provide leadership and promote solutions for these problems, but too often the resources needed [...]

2017-03-31T06:20:21+00:00 Categories: Content strategy, SEO|

Creating An SEO Strategy, Part 5: Community

In this fifth and final article in our series on creating an SEO strategy we will tackle the topic of community. Websites are not like the "field of dreams" -- if you build it, they won't necessarily come. Certainly if you do everything right up to this point: write good [...]

2017-03-31T06:20:28+00:00 Categories: Drupal, SEO|

Creating An SEO Strategy, Part 4: Code – Drupal Tips

In Part 3 of Creating An SEO Strategy we discussed ways of writing better HTML markup in your content. In this part of the series, we will discuss some Drupal specific modules and tips, as well as other resources for learning more about SEO. Drupal Configuration Set your website name [...]

2017-03-31T06:20:29+00:00 Categories: Drupal, SEO|

Creating An SEO Strategy, Part 3: Code – Your Markup

In Part II of Creating An SEO Strategy, Ron focused on content and keywords. But there is more to content than just the keywords. The markup and code underneath can make your content even more attractive to search engines and help your visitors find what they are looking for faster. [...]

2017-03-31T06:20:29+00:00 Categories: SEO|

Creating An SEO Strategy, Part 2: Your Content

"There are some that only employ words for the purpose of disguising their thoughts." - Voltaire (1694 - 1778) In the first article of this series ("Creating An SEO Strategy, Part 1: What Is Search Engine Optimization?") we talked about what search engine optimization means and introduced the three foundational [...]

2017-03-31T06:20:30+00:00 Categories: SEO|

Creating an SEO Strategy, Part 1: What is Search Engine Optimization?

"The Internet has no such organization - files are made available at random locations. To search through this chaos, we need smart tools, programs that find resources for us." -Clifford Stoll, Silicon Snake Oil, 1995 Search engine optimization goes beyond traditional marketing and advertising by providing techniques to help a [...]

2017-03-31T06:20:30+00:00 Categories: SEO|