Content strategy

Responsive Design, Email Content Strategy And Templates

Categories: Content strategy|

Why do so many organizations waste the opportunity to hook their email subscribers with the first line of the email message? I hadn't really noticed this sooner because of the way I consumed email: through a series of complicated email aliases and gmail filters.  Honestly, in Gmail, I was basically [...]

What NGOs and Nonprofit Organizations Need to Know About Content Strategy

Categories: Content strategy, SEO|

The Importance of NGOs In today's information-saturated world it's easy to feel overwhelmed by the issues that are challenging our planet: climate change, poverty, hunger, health care, and energy. Often we depend on our governments to provide leadership and promote solutions for these problems, but too often the resources needed [...]

What is Content Strategy?

Categories: Content strategy|

"There are some that only employ words for the purpose of disguising their thoughts." -Voltaire (1694 - 1778) While most web projects only focus on the engineering of the site, the most critical component for a successful site launch is the content. All too often the content is an afterthought; [...]