Project Description

Smithsonian National Museum of Natural History - 3D collection

Goal

Build a high-quality website that presents the latest findings in and profound implications of the scientific exploration of human origins.

Overview

Working together with Chedd-Angier-Lewis, CivicActions developed a high quality, engaging and educational website in Drupal 6 to complement the Smithsonian National Museum of Natural History’s Human Origins exhibition that launched in April 2010.

The site presents educational content including, a 3-D viewer, interactive content, and an educators section with a forum and lesson plans. The website received 150,000 hits in 2 months after launch and over 100,000 visits per month reached in 6 months after launch.

In addition to the overall website development, the CivicActions and Chedd-Angier-Lewis teams worked with The Smithsonian Institution’s NMNH team and associated departments to produce a social media plan to engage users using both online social networking tools and the physical exhibit. Users are able to vote for new 3-D content and participate with discussions taking place at the museum using online tools – taking the reach of this project to a world-wide audience.

Human Origins was the first website development project to produce documentation to The Smithsonian Institution Office of Chief Information Officer (OCIO) and successfully pass OCIO and Security Committee review and presentation.

The CivicActions team worked with the Smithsonian Institution’s Information Technology Department to transition the site to their in-house servers and provided support and training to ensure the site could be easily maintained subsequent to launch. Development of the site has continued by the Smithsonian Institution using the tools and framework provided by CivicActions. Members of the NMNH Human Origins team continue to enter, update and manage content with confidence and can train new team members, as needed.

Work

  • Web development
  • Social media strategy
  • Post launch training & support

Impact

  • Educational content including 3-D viewer, interactive content, and educators’ section with forum and lesson plans
  • First web development project to successfully pass Smithsonian Institution Office of Chief Information Officer and Security Committee review and presentation
  • Integration of social media campaign with users’ experience of physical exhibit
  • Smithsonian staff trained in independent and ongoing development and maintenance of website
  • Site received 150,000 hits in 2 months after launch and over 100,000 visits per month reached in 6 months after launch

Client

Smithsonian National Museum of Natural History

Project

Human Origins website
Visit Website
Smithsonian National Museum of Natural History website

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