Project Description

Eat Fresh responsive design

Goal

Give low-income families and CalFresh food stamp beneficiaries a valuable resource for low-cost, easy to prepare recipes and nutritional information that is web-accessible via computer or mobile phone.

Overview

The City of San Francisco and its community partner, Leah’s Pantry, contracted with CivicActions in May 2013 to develop the EatFresh program. EatFresh.org’s mission is to give people on low incomes a valuable resource for low-cost and easy to prepare recipes that they can access on the web, via a computer or a mobile phone.

EatFresh includes recipes that can be prepared in a slow-cooker, microwave or on electric burner, in limited kitchens with easy-to-find and affordable ingredients. Users are also able to email or text themselves recipes, and can have access to EatFresh even without a smartphone or a data plan. Users are able to view the website in English, Spanish and Chinese.

Beyond recipes, the site also provides nutritional information and introduces an “Ask a Dietitian” feature, where users can submit questions and receive responses. The website encourages users to respond to nutrition polls and expose them to frequently updated diet and nutrition information. In addition to the Eatfresh website, there is a co-ordinated social media campaign to further engage the audience and receive their contributions.

Aside from changing knowledge, attitudes, and behaviors around healthy eating, EatFresh also provides a connection to public benefits like Food Stamps, WIC and School Lunch Program.

Leah’s Pantry is leading the charge in integrating EatFresh into its nutrition class curriculum, and teaching nutritionists throughout the state to do the same. EatFresh is also being integrated into Food Banks, health centers, farmer’s markets, and a wide variety of other CBOs serving low-income clients.

San Francisco Human Services Agency, Leah’s Pantry and CivicActions have designed EatFresh as a relevant and useful tool to complement, extend, and strengthen other programs throughout California.

Work

  • Web design and Drupal web development
  • Branding, logo design, icon design
  • Brand guidelines
  • Nutrition polls and ’email this’ feature for recipes
  • Print campaign: bus posters, flyers, postcards
  • T-shirt design

Impact

  • Database of recipes that can be prepared in a slow-cooker, microwave or on electric burner, in limited kitchens with easy-to-find and affordable ingredients
  • Deep nutritional information and an “Ask a Dietitian” feature where users can submit questions and receive responses
  • Nutrition polls and ’email this’ feature for recipes
  • Integrated connection to public benefits such as Food Stamps, WIC and School Lunch Program, Food Banks, health centers, farmer’s markets and a wide variety of other CBOs serving low-income clients
  • Co-ordinated social media campaign to further engage the audience and receive their contributions

Client

San Francisco Human Services Agency

Project

EatFresh

Tech specs

  • Drupal 7
  • Mobile-friendly, responsive design
  • SMS and email capability
  • Internationalization (English, Spanish, Chinese)
  • Solr search
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Eat Fresh responsive design

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