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Creating An SEO Strategy, Part 2: Your Content

"There are some that only employ words for the purpose of disguising their thoughts."
- Voltaire (1694 - 1778)
In the first article of this series ("Creating An SEO Strategy, Part 1: What Is Search Engine Optimization?") we talked about what search engine optimization means and introduced the three foundational elements of a great SEO strategy: content, coding, and community.

SEO Foundation #1: Content

Simply stated: Content is why visitors come to your website. Oh, you may entice your visitors with your standards-compliant layout and shiny logo. But after these basic introductions content will make your site sticky, and it is often what attracts your visitors in the first place.
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