viral marketing

I came across this list of 20 tips for using deli.icio.us to drive traffic to your site, and while it is geared more towards commercial sites, I think there are some interesting ideas for organizations like the ones we work with. Many of the ideas on the list are generally good ideas, not just for using del.icio.us.

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Marketing Roadmaps Blog posted about the GTR last week: Remember the five Cs of viral marketing? The Great Turtle Race hits on all five. It has the cornerstone pieces of a compelling message, the cause to save the turtles, and an engaged community. And then they successfully weave together the three elements that make viral marketing buzz: contest, comedy and charity. As a comment left on the site says:

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