turtles

On June 15th, the Great Turtle Race 2008 reached its conclusion, after 14 days of people from across the world cheering on their favorite turtles. Organized by TOPP, NOAA, and Drexel University, the Race is a Flash application that processes data from tagged leatherbacks into an animated "turtle race".

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Marketing Roadmaps Blog posted about the GTR last week: Remember the five Cs of viral marketing? The Great Turtle Race hits on all five. It has the cornerstone pieces of a compelling message, the cause to save the turtles, and an engaged community. And then they successfully weave together the three elements that make viral marketing buzz: contest, comedy and charity. As a comment left on the site says:

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Turtle Update
* Turtle Porn Warning *
Caution: not safe for turtlings

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President Rafael Correa ordered his government ministers to meet urgently to discuss ways of preventing environmental degradation in Ecuador's famed Galapagos Islands. CNN has a story about environmental problems on the Galapagos and the steps that Equador is taking to preserve this unique place on earth. The turtles will be on their way there shortly!

Today's number 6 most active search on Yahoo is "Leatherback Turtles". This article tells the story of the latest in an increasingly familiar environmental story. We (citizens of the world) are living on an earth with 90% fewer Leatherbacks than existed 20 years ago.

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