turtles |

The Great Turtle Race 2008: Eco-awareness Through Animated Racing Leatherbacks

Submitted by Sam Lerner on June 18, 2008 - 4:20pm.

On June 15th, the Great Turtle Race 2008 reached its conclusion, after 14 days of people from across the world cheering on their favorite turtles. Organized by TOPP, NOAA, and Drexel University, the Race is a Flash application that processes data from tagged leatherbacks into an animated "turtle race".

GreatTurtleRace hits 5 C's of Viral Marketing (and a Bonus C)

Submitted by GregoryHeller on April 23, 2007 - 11:30am.

Marketing Roadmaps Blog posted about the GTR last week:

Remember the five Cs of viral marketing? The Great Turtle Race hits on all five. It has the cornerstone pieces of a compelling message, the cause to save the turtles, and an engaged community. And then they successfully weave together the three elements that make viral marketing buzz: contest, comedy and charity.

As a comment left on the site says: