Just watched the incredible video I'm about to post of Melinda Gates' Ted Talk in New York last month, and it's something I think every marketer, strategist, communications guru, change agent, activist, and anyone who cares about making change in the world should watch. Just sayin.
This is the headline that caught my attention on Reddit today: "Coca-Cola's plugged-in, global nework of marketers and distributors ensures that every remote village wants -- and can get -- a Coke. Why shouldn't this work for condoms, sanitation, vaccinations, too?
