CivicActions

What's my connection to mountaintop removal? Quite intimate, as I learned from entering my zip code into ilovemountains.org. The site identified my local electricity company's participation in mountaintop removal in the Appalachian states—showing the specific mountains (I've?) destroyed, as well as testimonials and photos from coalfield residents. Is that the impact I want to make here on earth? Did I do that? ilovemountains' online campaign employs the following smart strategies:

• Brings grassroots organizations together to maximize impact (7 organizations from 5 Appalachian states collaborated on the campaign)
• Personally engages visitors to the site (by showing the far˜reaching impact of daily local actions)
• Provides content that supports the diversity of its users, contributes to coalition-building, and frames issues in new ways ("Go Tell it on the Mountain" is an interfaith page where users can contribute prayers; an online "National Memorial for the Mountains" uses Google Earth; users can absorb their preferred type of content—video, photo, written testimonials, interactive tools).
• Provides clear calls to action (support the Clean Water Protection Act by writing to congress)
• Increases visibility and media coverage with star power (Willie Nelson)
• Uses web tools to support and spread their message (YouTube, Google Earth, online pledges, "myconnection" tool)—note that this strategy supports the other strategies, it doesn't serve as an end in itself!

Help end mountaintop removal: support this important campaign!