non-profit

If the THREE THOUSAND Drupal geeks at DrupalCon San Francisco in April, including the friggin' WHITE HOUSE wasn't enough to convince you that Drupal has hit "The Enterprise," this bit of news oughta' put a nail in it:

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As part of any major web redesign effort, CivicActions recommends a brand re-assessment. Cone Inc., a communications company specializing in "cause branding," recently stated that because of undeveloped branding efforts, "some organizations may be leaving millions of dollars in potential unearned revenue on the table." The company recently released a report of the 100 top Non-profit brands.

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"Drawing on my fine command of the English language, I said nothing."   - Robert Benchley (1889 - 1945)

The Importance of NGOs

In today's information-saturated world it's easy to feel overwhelmed by the issues that are challenging our planet: climate change, poverty, hunger, health care, and energy. Often we depend on our governments to provide leadership and promote solutions for these problems, but too often the resources needed to have an impact far outweigh what any one institution can handle. NGOs (Non-Governmental Institutions) and Nonprofit organizations often step in where governments leave off, either providing direct services or advocating on behalf of an issue or constituency for government action or support.

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Every once in a while it's good to review the basics and yesterday I virtually attended a website usability presentation given by NTen. Using three simple criteria they reviewed the websites of various not-for-profit organizations to deomonstrate how some simple changes could potentially have a positive impact on the site and, more importantly, online donations.

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