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"The man who doesn't read good books has no advantage over the man who can't read them." Mark Twain

It wasn't until after I got my Kindle, Amazon's electronic book, that it dawned on me- "Why didn't Amazon do this years ago?" Considering they're one of the biggest channels for moving books one would have thought selling a device that taps into their distribution channel as seamlessly as the Kindle does would be a no-brainer. Eventually Amazon had its "ah-ha" moment, probably after witnessing the popularity of the iPod and the iTunes music store.