Many organizations don't think about how they can incorporate new types of content into their web strategies in order to compete in the “market� for their members' or constituents' time. The same goes for politicians and candidates. Podcasting and videocasting is really much easier that it looks and sounds.
Many organizations already do plenty of things that would translate well to the web. Politicians give speeches all the time. Non profits have member meetings, or board meetings, conference calls.
Recording these events, either audio or video, and then making this content available on the web gives site visitors a reason to come back over and over again. A conference call can easily be recorded using Skype and some desktop software. A press conference can be recorded with a digital voice recorder, or a laptop, or digital camera with video recording capabilities. Sites like
YouTube allow you to upload video and serve it out to the web.
GarageBand and
Audacity are two applications that let a user edit audio on the desktop and encode it as an MP3 file.
