Idealist.org just hatched a campaign to create a decentralized and adaptable network of idealists. Within the first few days of launch, people from over 140 countries have signed up. For what? Well, I'm not quite sure, and Idealist.org isn't either. This is a network experiment and, as they explain on their site, it will transparently evolve with feedback from the participants.
In addition to its activist merit, the campaign is an example of an ingenious brand-building strategy. Idealist.org's website offers the standard features for sharing the idealist logo on social networking sites and forwarding to friends. More significantly, however, participants conflate a personal attribute and the organization's name as one and the same. Strong brand names offer that kind of potential. I'm an idealist, are you?
I'm part of another decentralized network of idealists: CivicActions. Decentralization provides CivicActions with strategic advantages; the organization can quickly tap local technological and cultural trends, work with the best talent in the world, and communicate with a global audience. I'm a CivicActioner, are you? We love to partner with smart, idealistic organizations and individuals. Contact us and let's get the conversation started.
