Strategy

This article covers some common tips to improve the quality of your content both for your audience and for search engines.  It expands on our earlier Content Strategy and SEO Strategy articles.

Today is the final day to vote for sessions at Drupalcon San Francisco. My proposed session Show Don't Tell: Guerilla Usability Testing will outline quick usability testing strategies to bring users to the decision-making table.

If you know me, you know I am a junkie for three things: interacting with young people, the many aspects of sustainability, and my job. From my work in the

Idealist.org just hatched a campaign to create a decentralized and adaptable network of idealists. Within the first few days of launch, people from over 140 countries have signed up. For what? Well, I'm not quite sure, and Idealist.org isn't either. This is a network experiment and, as they explain on their site, it will transparently evolve with feedback from the participants.

In addition to its activist merit, the campaign is an example of an ingenious brand-building strategy. Idealist.org's website offers the standard features for sharing the idealist logo on social networking sites and forwarding to friends. More significantly, however, participants conflate a personal attribute and the organization's name as one and the same. Strong brand names offer that kind of potential. I'm an idealist, are you?

I'm part of another decentralized network of idealists: CivicActions. Decentralization provides CivicActions with strategic advantages; the organization can quickly tap local technological and cultural trends, work with the best talent in the world, and communicate with a global audience. I'm a CivicActioner, are you? We love to partner with smart, idealistic organizations and individuals. Contact us and let's get the conversation started.

On Tuesday September 22nd, 2009 (tomorrow) I'll be giving a lightening talk at Seattle NetTuesday on free tools that nonprofit organizations can use to develope and execute a listening strategy to enhance their use of social media and the web.

"If we don't succeed, we run the risk of failure." Anonymous, often attributed to Dan Quayle

Determining if your website project will be a success or failure is tricky. It's like trying to decide if the pizza you're about to eat will be good or bad (which can be a trick question- when is pizza ever that bad?). 

We're heading to Paris to serve up a sweet entree of 15 five-minute speed presentations showcasing some of the most tasty Drupal dishes!

How to Eat 15 Drupal Sites in 90 Minutes

Do you have a yummy site and the skills to show it off in just 5 minutes?

All 15 presenters will be speed-geeking in the Ignite presentation format (20 slides, 15 seconds each) as we chow through all the sweet deliciousness.

If you think you have what it takes to cook up something special and you can already taste your 5 minutes of fame, then let us know that you want to play!

The only question remains -- can you stand the heat?!