The Hightower Lowdown Newsletter

The Hightower Lowdown Newsletter
http://hightowerlowdown.com

Jim Hightower is a pamphleter in the style of Thomas Paine. His monthly newsletter has a subscribership of over 120 thousand households. When Hightower's organization came to us, their website was not widely read. CivicActions worked with the Hightower team to create a new website that would engage a wider audience, let existing subscribers access premium content, and help promote Jim Hightower's progressive work.

Our engineers worked with the subscriptions department to develop a system that allowed existing subscribers to create online accounts, and also allowed new subscribers to sign up both for web access and the print publication. CivicActions built the "Guest Pass Module" allowing current subscribers the ability to offer their friends access to premium content.

We started with Drupal 4.7 and the Content Construction Kit. The requirements of the project -- guest passes, subscription integration and outbound mailing -- required original development.

Project Start Date: 
September, 2005
Launched: 
February, 2006

About Jim Hightower, The Hightower Lowdown and Public Intelligence

Jim Hightower's organization, Public Intelligence, came to us to redesign Hightower's websites and collaborate on developing a new activist site focused on corporate social responsibility. The alignment between Hightowers' organization and CivicActions could not have been closer. Jim Hightower, a populist commentator, syndicated columnist and pamphleteer is the embodiment of many of our core values. 

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