Center For Reproductive Rights

When the Center For Reproductive Rights approached us about redesigning their website, ReproductiveRights.org, it consisted of hand coded and maintained HTML. While filled with a vast array of resources - almost 3000 in total, including books, reports, briefings, fact sheets and litigation documents, these resources were very difficult to locate, and the site was increasingly difficult to maintain.

The Center knew they needed to update their site and move to a content management system to make it easier for staff to maintain, and for users to find important information. The project also afforded them an opportunity to update their design and integrate existing newsletter and donations functionality as well as adding new rich content like video, and offering RSS feeds and social bookmarking tools to help expand their audience.

CivicActions worked with the Center to develop a Drupal 6 website that fulfilled functional, user interface and usability goals within an aggressive time. We met the deadline and budget using Drupal 6 and a variety of contributed modules. The result is a visually appealing, updated site that makes it easier to surface a variety of resources through related content links and a detailed site taxonomy that includes both topics and geographic terms.

We have worked with the website, communications, and program staff to optimize content for website users and search engines, conducting both an SEO audit and training around the use of social media and bookmarking sites like delicious, Digg, Facebook and Twitter. We also conducted a usability assesment of the donation functionality.