Jim Hightower Roadmap

Our first project for Jim Hightower's organization was a strategic plan for redeploying Hightower's web properties. JimHightower.com is Jim's official website, used to disseminate information about his speaking engagements, his books and audio products, as well as his daily audio commentaries. HightowerLowdown.org is the website for the Hightower Lowdown print newsletter. Hightower tells it like it is and doesn't pull any punches, and he does it all with a sensible wit that is nearly universal. We like that.

The team began to look at an idea that Jim and his partner in the Lowdown, Phillip Frazer, had: to create a clearing house website of corporate responsibility information combined with robust community and activist tools. We kicked off the engagement with two days of creative sessions during which Henry Poole lead the client through visioning and brainstorming activities to define where the client wanted to go over the next year.

The CivicActions team developed user scenarios for each website, as well as site maps and features sets. Gregory Heller initiated conversations with other organizations working in corporate social responsibility sectors about developing an RDF library to facilitate the interchange of CSR data between organizations.