Racing to win - Racing to change
on
Racing to win - Racing to change
Today's number 6 most active search on Yahoo is "Leatherback Turtles". This article tells the story of the latest in an increasingly familiar environmental story. We (citizens of the world) are living on an earth with 90% fewer Leatherbacks than existed 20 years ago.
Last week I spent a day with CivicActions people, Jenn Sramek, Jacob Singh and Zoey Kroll and the (TOPP) team. TOPP is an ambitious international pilot program to greatly expand our understanding of the ocean through the animals that live there. One of the species that TOPP tracks is Leatherback Turtles.
TOPP has been tagging Leatherbacks for some time now and in conjunction with other similiar organizations around the world and Yahoo they are taking the story of these animals global. Here at CivicActions we're contributing by working with them on The Great Turtle Race. The GTR will allow millions of people on the net to track the daily progress of 11 of these turtles as they travel from Costa Rica to the Galapagos Islands. This years migration is being documented as the Great Turtle Race as a way of reaching out and educating us as citizens about the huge pressures on these incredible animals.
TOPP tracks a host of other species as well. In the coming months we'll be working with them on re-imagining and re-designing their website to make these stories and information more available to the general public. Spending time on this project has reminded me that while we can't afford to let the "big ticket items" like Global Warming and Iraq to fade from view - we have other work we must do as well.







