Carrotmob Flash Mob Activism is a Success

Aaron Pava

on

March 29, 2008

Carrotmob Flash Mob Activism is a Success

Earlier this week I met Brent Schulkin at EcoTuesday who shared about his Carrotmob vision: organizing consumers (via Flash Mobs) to make massive group purchases at companies who make environmentally friendly choices.

After a bidding war between local businesses, K & D offered to use 22% of the day's gross profits to upgrade their store to be more environmentally-friendly and energy-efficient.

Below is a short video of today's action (sans after-party):

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