Carrotmob Flash Mob Activism is a Success

Submitted by Aaron Pava on March 29, 2008 - 5:17pm
in
Earlier this week I met Brent Schulkin at EcoTuesday who shared about his Carrotmob vision: organizing consumers (via Flash Mobs) to make massive group purchases at companies who make environmentally friendly choices.

After a bidding war between local businesses, K & D offered to use 22% of the day's gross profits to upgrade their store to be more environmentally-friendly and energy-efficient.

Below is a short video of today's action (sans after-party):

Comments

Comment viewing options

Select your preferred way to display the comments and click "Save settings" to activate your changes.

Offical Carrotmob Video

Submitted by Aaron Pava on April 22, 2008 - 2:20pm.

Carrotmob Makes It Rain from carrotmob on Vimeo.