Drupal is a very powerful publishing and blogging platform, combining its power with apture you can convert it into a POWER publishing/blogging platform.

Apture can:

• Add Wikipedia, YouTube, Google Maps, pictures, music, twitter and more from 50+ sources of multimedia content to your website in one click.
• Upload and Link your own content including images, PowerPoint, PDF, Word documents, and Excel spreadsheets on your web pages.
• Keep visitors on your site, instead of sending them away.

Here is an example how apture can solve most complex publishing workflows where you need pdfs, docs, videos, refs etc. all on one page!!:

Apture is already been adopted by many big publishers like:The New York Times , Washingtonpost.com, BBC news, Reuters etc.

To combine the power of apture and drupal - apture has released a new drupal module: http://drupal.org/project/apture  This module adds a button on node-edit form to add apture rich media content.

One drawback

You need to have an apture account to add apture rich multimedia content on your website but talking with apture's CEO Tristan Harris he mentioned soon they will a way to do this automatically.

You can test Apture with drupal at http://apture.sumitk.net/ . You need to register an account before adding new content or you can use username/password = demo/demo to login.

Example of apture enabled pages:

• Music
• Apture with drupal
• NY Times