Your Techniche

Ian Rhett speaking at the 2011 Nonprofit Technology Conference
Ian Rhett

on

January 28, 2009

Your Techniche

The explosion of technology and the resulting dominance of networked communications in every aspect of our lives means that the web (neutral or otherwise) is here to stay. The web is the new steel - it is and will increasingly become the infrastructure upon which we build our common future. And, as technology undergoes its relentless Mooresian expansion, there will always be a vacuum for talented experts who can craft the widgets, connect the peers and design and float the windows we use to view, connect with and alter the world. I entered the web workforce in 1994, designing and coding my first website for a travel company in early 1995. Since then, I've had my fingers in pretty much every aspect of the web business and have always thought that being a generalist was the way to go. And I think for some people, it is. But for the great majority of the people who are actually laying the digital bricks and technology tracks of our future, it's really all about finding your niche. Technology is expanding far too rapidly to be an expert in all areas. So your value as a contributor is spread thinner across functional areas of a team if you're trying to preserve and deepen your expertise in multiple areas. I absolutely believe that experience wearing someone else's hat makes you a better team player, but speaking as a recruiter, it's often that I'm looking for an expert in a particular technology rather than a generalist who can do anything. As a resource scheduler, people who CAN wear multiple hats is helpful. But I think at the end of the day, developing your niche in the networked world is a way of ensuring that you'll have plenty of work on the road ahead.

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